Mission 2

We are back with the a new edition of what is now a tradition: Search Bootcamp – a unique place and time dedicated to help professionals improve their SEO skills, all with a free-spirited approach.
Just as expected, we brought together a great group of specialists, so get ready for more key insights and practical workshops to discover more of the secrets of SEO.

SEO Drill

You take away new knowledge, ideas and contacts to tackle key issues.

Warm up

Trigger the creative process at home to boost interaction during the workshops


The SEO experts will present topics in a variety of formats including lectures, case studies, interactive discussion and “hands-on” exercises.

Round Tables

Real-life examples

Meet the experts and spend quality time with them

Share experiences and ideas with other SEO enthusiasts

Impromptu discussions

Get answers to your most pressing questions from specialists

Personalized advice

Stir up new ideas


We made sure that our engaging speakers are a perfect blend of experience, creativity and professionalism.

Kelvin Newman

Founder Brighton SEO

Founder of Rough Agenda, a company that arranges specialist digital marketing events BrightonSEO and the Marketing Director at SiteVisibility, an integrated digital marketing agency with an outstanding SEO heritage stretching back to 2001.

Alexandra Tachalova

Marketing Director, EMEA region, SEMrush

Alexandra Tachalova, Marketing Director, EMEA region (France, Italy, UK/Ire, Germany) at SEMrush. Her areas of expertise include corporate communication, customer relationship management, search engine marketing and lead generation. Frequent speaker at digital marketing and SEO conferences.

Bastian Grimm

Co-Founder, Peak Ace AG

Bastian is a renowned expert for large scale, international SEO – handling sites with 1 mio + pages in highly competitive industries. Having spoken all around the globe at almost every major industry event including SMX, SES, PMI, SEOkomm and others Bastian enjoys travelling and meeting new people. Prior to running his own companies, Bastian set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.

Andy Cooney

Global SEO Lead, Resolution Media

Andy has been working in SEO for a number of years starting off working on SME’s, before moving onto some of the country’s best known Ecommerce retailers and now leading a team of 9 directing global strategy and execution for 23 of Unilever brands across 15 markets so is experienced with all types businesses. Andy is a firm believer in constant learning, taking case studies from a wide range of sources and adapting them for the SEO industry.

Alec Bertram

Co-founder Allotment Digital

I’ve worked in marketing for the past 10 years and am on a mission to bring traditional marketing ideas and processes to SEO. I founded Allotment Digital where I help ecommerce businesses to better target their customers through search.

Cosmin Negrescu

Founder & CEO SEO monitor

Founder & CEO of SEO monitor Agency (seomonitor.ro), the leading SEO agency in Romania, and SEOmonitor.com, the tool that makes SEO measurable and easy to manage.

Jack Norell

I’m a marketing consultant experienced in developing technical SEO & user engagement strategies for enterprise websites. Industry experience in ecommerce, travel aggregators, online market places, luxury retail, and finance. Before this, I created events and marketing communications for companies such as Hewlett Packard and Skanska.

Joe Shervell

Head of Content at Datadial and Founder of Mr. Tea

Joe is Head of Content Marketing at Datadial where he leads a team of around 30 designers, developers and researchers. He helps SMEs compete with big brands by creating extraordinary content. He also hosts regular Masterclasses in how to create awesome content and help it go ‘viral’.

Ann Stanley

Co- founder Anicca Digital

Ann Stanley is the co-founder and MD of Anicca Digital, with over 12 years’ experience of online marketing. She is Google AdWords Accredited and a chartered marketer.


The sessions focus on the current industry updates and techniques and will engage you throughout the event.

08:30 – 09:00 Wake-up Coffee & Registration

09:00 – 10:00 – Post-It Notes and Sharpies – The Best SEO tools ever invented.

There’s never been more technology out there to help you with your marketing, but in many cases I think a pack of Post-it Notes and Sharpies are still the best tool money can buy. In this interactive workshop Kelvin will take you through some brainstorming exercises to get your creative juices flowing.

Kelvin Newman – Founder Brighton SEO

10:00 – 11:00 – The X Tool. I want to believe

We use hundreds of tools and even know of thousands. But the main problem is that we have around twenty different softwares that provide absolutely the same or at least very similar solutions. All of these tools may look great, have nice interfaces, and provide actionable insights with understandable, at-a-glance reports, but can you rely on them? So you select one and what happens? The data comes out as absolute crap! Luckily, this session is designed to help you avoid this scenario by informing you of the current state of various tools.

Alexandra Tachalova Marketing Director, EMEA region, SEMrush

11:00 – 12:00 – Predicting SEO growth in an environment of extreme uncertainty

Hope is not a strategy.
SEO professionals often make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. Not having SMART goals also affects the commitment and the performance of an SEO team.
With all the data that is readily available, we are now able to clarify the SEO opportunity that lies ahead for a brand and also plan and estimate growth over time, in a comprehensible and trustworthy way.
An approach that worked for more than 90% of 300+ SEO campaigns that we evaluated in the past 2 years.

Cosmin Negrescu – Founder/CEO SEOmonitor

12:00 – 13:00 – Get in the mind of your audience to create more powerful content

As the lines between SEO and Content Marketing become more and more blurred audience insight has become an essential part of any SEO campaign. The advertising industry created the account planner role to provide a human insight to make creative work more effective, we should be taking this lead and adding insight into our content and creative processes. I will explain the importance of audience insight when coming up with content ideas, and then look at various tools and processes that can be used to give you better ammunition for creative brainstorms, and content creation.

Andy Cooney – Resolution Media

13:00 – 13:45 Lunch-Power up for the second part of the day

13:45 – 14:30 Round Tables

1 – How has the rise in mobile influenced your SEO and digital strategy?  – Ann Stanley – Anicca

2 – Promoting your content: Seeding, Outreach and everything in between -  Joe Shervell – Datadial

3 – Top tech tips for ecommerce performance. Learn what really matters in 60 minutes – Jack Norell – Forward3D

Let’s sit down and talk about unique content, social signals, page titles, content marketing, brand entities, site speed, SSL certificates, image optimisation, re-marketing, XML sitemaps, videos, internal linking, external linking, toxic backlinks, negative SEO, search themes, local search optimisation, Google Now, crawl budget optimisation, keyword research, call tracking, information architecture, merchandising, schema markup, tracking pixels, up & cross-sell tactics, analytics, conversion tracking… feeling overwhelmed by what your ecommerce siteactually needs to perform and make more money? You’re not alone. Centred on Google and Organic Search, this is an intense 60 minute roundtable to cut through the FUD and focus on the activities that bring returns.

14:30 – 14:45 Coffee Break / Ammo refill

14:45 – 15:45 – How to make your website REALLY fast: A hand’s on approach to site speed optimization

Site speed is more important than ever – especially considering that more than 50% of all searches are mobile these days. Not only is site speed a ranking factor in Google since 2010 already, more importantly it’s absolutely critical for a well-received user experience. People care a great deal about fast loading websites! Bastian will be deep diving into everything around site performance, so forget about the regular stuff you’ll find on the web. Bastian will be covering advanced topics such as getting the best performance for your critical rendering path as well as share his best practices around request optimization. He will also be touching on tools and help you creating a bulletproof strategy to make any given website REALLY, really fast!

Bastian Grimm – Founder Peak Ace

15:45 – 16:45 – Advanced link reclamation

When commencing an SEO campaign on an existing website, we all know that it’s imperative to get the foundation right before trying to grow performace. One area that often gets overlooked are the links that a website should have, but do not. Alec will give in-depth training on all link reclamation tactics, and show some case studies from his own campaigns. Participants will leave with a game plan for getting links that their site should already have.

Alec Bertram – Co-founder Allotment Digital

16:45 – 17:00 Wrap up/ Bootcamp Graduation

18:00 – Mission Accomplished Party

Better here than sorry

Build new bridges and gain that competitive edge that makes the difference

Widen your field of knowledge through the expertise of valued specialists and secure it with practical applications

First-hand access to the speakers’ expertise

Discover today’s trends that are defining the future of internet-driven businesses

Get inspired by new ideas and different ways of thinking about SEO


The sessions focus on the current industry updates and techniques and will engage you throughout the event.

‘I leave most conferences with good intentions to make changes and test new ideas – but often slip straight back in to my daily routine. SearchBootCamp offers a unique chance to put the suggestions you’re discovering to the test before you depart for a well earned drink at the end of the day.’

Mark Thomas, MD DeepCrawl

‘I really enjoyed the last event, it was an incredibly friendly atmosphere and really encouraged conversation and collaboration. Wish that more events were like this!’

Kelvin Newman, founder BrightonSEO


The base is kept secret at this point. Come back for updates.


+44 (0)20 8133 5703


Whitechapel, 83-89 Mile End Road, London, E14UJ


Official bloggers

Jo Turnbull
Jo Turnbull

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